The Impact of Innovation on the Improvement of The Competitiveness of Banks – an Analysis of Case Studies

Abstract

An analysis of the banking sector shows that innovation has become a key strategy for banks to strengthen their competitive position and the struggle to win customer base. Innovativeness is becoming more and more important and banks which do not adjust to this trend tend to lose their market share. Their numerous innovative activities and wide international recognition in that matter convinced the Author to focus on PKO BP, ING Bank, mBank, and Idea Bank to illustrate the research problem. The aim of the article is to show the impact of innovation on the competitiveness of banks. The article represents a broad discussion of the definition of the concept of competitiveness, the types of financial innovation, and an analysis of the indicators of efficiency of selected banks. It also links the relevant indicators of the introduced innovations.