Attaining Data-Driven Decision-Making through Social Discourse

Abstract

This systematic literature review offers a roadmap for firms seeking to increase their competitive advantage through data-driven decision-making. Based on current scholarship in strategy as practice, strategic planning, individual behavior, and business intelligence, this review indicates that corporate managers influence decision effectiveness by integrating information into the decision-making process. Decision-making is viewed as a single complex phenomenon where individuals come together to make joint decisions through discourse and information use. Ten key elements to this process are identified. Assessing an organization in these ten elements estimates an organization's cognition. The unique contribution of this paper is the assertion that a firm amplifies its organizational cognition over time by enhancing each of these ten elements in a balanced approach and in a very particular order.