The Relationship Between Halal Labeling and Product Design on Consumer Purchase Interest (Marketing Management Literature Review)

Amalina Maharani
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Abstract

This study aims to examine The Relationship between Halal Labeling and Product Design on Consumer Purchase Interest (marketing management literature review). In this study, researchers used descriptive qualitative methods and library research. By reviewing previous articles that are relevant to this research. The results of this study are: 1) Halal Labeling related to Consumer Purchase Interest, and 2) Product Design related to Consumer Purchase Interest.
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清真标识与产品设计对消费者购买兴趣的关系(营销管理文献综述)
本研究旨在探讨清真标签与产品设计对消费者购买兴趣的关系(行销管理文献回顾)。在本研究中,研究者采用了描述定性方法和图书馆研究。通过回顾以往与本研究相关的文章。本研究的结果是:1)与消费者购买兴趣相关的清真标签,2)与消费者购买兴趣相关的产品设计。
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