Fashion trends a consumptive lifestyle in a student environment: Case study of student of the Faculty of Economics, Bengkulu University

Lupita Sari
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Abstract

This study analyzes consumptive behaviour following fashion trends as a lifestyle carried out students of the Faculty of Economics, Bengkulu University. Students tend to shop according to current fashion trends rather than buying as needed. The purpose of the study was to see consumptive behaviour following fashion trends carried out by students of the Faculty of Economics, University of Bengkulu. The theoretical basis of Jean Baudrillard is used to analyze a consumptive society that is no longer bound by morality and adopted habits. The method used is a qualitative method with case studies. In previous studies, the study of consumptive lifestyles was more focused on their consumptive lifestyle and behaviour. However, this study tries to explain the consumptive lifestyle through Baudrillard’s analysis of consumerism which is influenced by social relations and external factors. The results of this study are female students who behave consumptively based on the modern lifestyle. Students no longer buy goods based on the function of the goods themselves. However, it has become part of a habit that serves to demonstrate the ability to own trendy items. As for the factors behind students becoming consumptive of fashion trends, there are two, namely internal factors and external factors.
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时尚潮流是学生环境下的消费生活方式:以明库鲁大学经济学院学生为例
本研究分析了消费行为跟随时尚潮流作为一种生活方式进行了学生经济学院,明库鲁大学。学生们倾向于根据当前的流行趋势购物,而不是根据需要购买。这项研究的目的是观察孟加拉大学经济学院的学生们追随时尚潮流的消费行为。让·鲍德里亚的理论基础被用来分析一个不再受道德和习惯约束的消费社会。使用的方法是案例研究的定性方法。在以往的研究中,对消费生活方式的研究更多地关注于他们的消费生活方式和行为。然而,本研究试图通过鲍德里亚对受社会关系和外部因素影响的消费主义的分析来解释消费生活方式。这项研究的结果是女学生的消费行为基于现代生活方式。学生不再根据商品本身的功能来购买商品。然而,它已经成为一种习惯的一部分,用来展示拥有时尚单品的能力。至于学生对时尚潮流的消费背后的因素,有两个,即内部因素和外部因素。
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