Evaluation Model Based on Support Vector Machine for Community Micro-Blog Influence

Chengshui Liu, Qiang Wang, K. Lai
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Abstract

As a widely used medium platform, Micro-blog influence research is a hotspot. The community micro-blog, which is used as an effective tool by social managers in virtual community, has developed rapidly in recent years. As the basis of government micro-blog system in China, the community blog influence has great importance to guide the public popular feelings and guarantee the safety of the virtual social network. The article focuses on the evaluation methods of the community micro-blog influence. Firstly, an index system is presented, both quantitative index and qualitative index are considered based on the mechanism of information dissemination of micro-blog, Then, principal component analysis (PCA) is used to compose these indexes into some comprehensive indexes to simplify the index system, finally, support vector machine (SVM) is adopted for the evaluation model. Practical examples show that the model established in this paper outperforms others in evaluation accuracy.
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基于支持向量机的社区微博影响力评价模型
微博作为一种被广泛使用的媒体平台,其影响力研究一直是研究的热点。社区微博作为社会管理者在虚拟社区中使用的一种有效工具,近年来发展迅速。社区博客影响力作为中国政府微博系统的基础,对引导公众民意、保障虚拟社交网络的安全具有重要意义。本文主要研究社区微博影响力的评价方法。首先,基于微博信息传播的机理,提出了微博信息传播的定量指标和定性指标相结合的指标体系,然后利用主成分分析(PCA)将这些指标组合成若干综合指标,简化指标体系,最后采用支持向量机(SVM)建立评价模型。实例表明,本文建立的模型在评价精度上优于其他模型。
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