Impression Management of the Environmental Office (DLH) of Langsa District through Digital Media

Abstract

The research entitled Impression Management of the Environmental Office of Langsa District Through Digital Media examines how the management of impressions through digital media by the Environmental Office regarding environmental messages as a common problem. Environmental problems are a negative effect of human activities. This problem is a multidimensional problem involving various groups. Of course, the government plays the most important role in solving existing environmental problems. This issue is important because it affects the quality of human life directly in the present and the future. The continuous development of digital technology makes the current communication process faster, easier, and more practical, although the negative impacts are unavoidable. Not only individuals or profit organizations who take advantage of the existence of digital devices in this era. Non-profit organizations, including government agencies, use various digital platforms to reach out to the public. One of the government organizations in Langsa that takes advantage of technological developments in this era of massive use of digital devices is the Langsa City Environmental Office. This qualitative research found that the Office, which was the actor behind the Adipura charter which had been obtained by this city several times, used the official website of the Langsa City Environmental Service and several social media platforms, namely Facebook Page, Instagram, and Youtube. And the impression strategy used by the Langsa City Environmental Service through the digital platform used is the self-promotion strategy and the exemplification strategy.