Perception Analysis of Balanced Scorecard - An Application Over Multi-National Corporation in Bangladesh

Abstract

Traditionally organizations were always keen to measure their financial performances through ratio analysis, cash flow statement, balance sheet or other financial statements. In the 1990's it was found that financial measures are not sufficient enough to describe a firms overall performance. Thereby the need of some non financial metrics was realized. Among the non financial performance evaluation tool Balanced Scorecard is one. The inventor of Balanced Scorecard (BSC) Robert S. Kaplan and David P. Norton has described the approach in four perspectives namely financial perspective, Customer perspective, internal business perspective, and learning & growth perspective. In this report the perception about Balanced Scorecard and its use has been recognized by conducting a research on an MNC who has its operation in Bangladesh. After sufficient analysis and profound scrutinize of findings recommendations have been drawn.