{"title":"Identity Design: A Procedural Approach for the Ideation, Construction, and Analysis of Logos","authors":"Rodrigo Morais, J. Ribeiro","doi":"10.54941/ahfe1001380","DOIUrl":null,"url":null,"abstract":"The present research focuses on the analysis and later proposal of a logo's ideation, construction, and interpretation process. To fulfill this objective, the concepts and methodologies of graphic design and brand identity were collected to support the function and classification of a logo. However, this is not a closed model, being just an indication that can contextualize and guide professionals in their creative process in developing a logo.","PeriodicalId":308830,"journal":{"name":"Human Dynamics and Design for the Development of Contemporary Societies","volume":"47 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Human Dynamics and Design for the Development of Contemporary Societies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54941/ahfe1001380","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The present research focuses on the analysis and later proposal of a logo's ideation, construction, and interpretation process. To fulfill this objective, the concepts and methodologies of graphic design and brand identity were collected to support the function and classification of a logo. However, this is not a closed model, being just an indication that can contextualize and guide professionals in their creative process in developing a logo.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
