SERVQUAL-Based Evaluation of Service Quality of Energy Companies in Turkey

H. Di̇nçer, Serhat Yüksel, Fatih Pınarbaşı
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引用次数: 22

Abstract

The aim of this chapter is to measure the service quality of energy companies. Within this context, seven different energy companies that are listed on İstanbul Stock Exchange are considered. For this purpose, five dimensions and 14 criteria are identified by considering the details of SERVQUAL methodology. In the analysis process, fuzzy DEMATEL method is used to weight these dimensions and criteria and the performance of the energy companies are ranked by using fuzzy MOORA approach. The findings show that feedback is the most significant dimension and data security and physical security are the most important criteria. Another important conclusion is that the companies, which have high profitability, have better performance regarding service quality. Thus, it is recommended that the companies should mainly focus on the ways of getting necessary feedback from their customers, such as conducting a survey.
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基于servquality的土耳其能源公司服务质量评价
本章的目的是衡量能源公司的服务质量。在此背景下,考虑了在İstanbul证券交易所上市的七家不同的能源公司。为此,通过考虑SERVQUAL方法的细节,确定了5个维度和14个标准。在分析过程中,采用模糊DEMATEL法对各维度和指标进行加权,并采用模糊MOORA法对能源企业绩效进行排序。结果表明,反馈是最重要的维度,数据安全和物理安全是最重要的标准。另一个重要的结论是,高盈利能力的公司在服务质量方面表现更好。因此,建议公司应主要关注从客户那里获得必要反馈的方式,例如进行调查。
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