Audience indicators for geospatial marketing using traffic data from cellular networks

Cosmin Popa, S. Mocanu, R. Dobrescu
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引用次数: 3

Abstract

This paper proposes a modern approach for the methodology that supports the measure the audience for outdoor poster advertising. The classic approach of conducting complex, limited and expensive studies about human daily routes, related just to a limited type of advertising poster may be enriched using the data that resides in the monitoring infrastructure of the cellular telecom operators over digital maps. Well segmented, this kind of data may reveal important features of the population activity at a large scale. Finally, the fine tuning options in analyzing this kind of data are discussed for future improvements.
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使用蜂窝网络交通数据的地理空间营销受众指标
本文提出了一种现代的方法来支持测量户外海报广告的受众。对人类日常路线进行复杂、有限和昂贵的研究的经典方法,只与有限类型的广告海报有关,可以通过数字地图上驻留在蜂窝电信运营商监控基础设施中的数据来丰富。如果分割得好,这类数据可以在大范围内揭示人口活动的重要特征。最后,讨论了分析这类数据时的微调选项,以便将来进行改进。
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