Selection of the Proper Revenue and Pricing Model for SaaS

Arto Ojala
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引用次数: 3

Abstract

Recent research on software revenue and pricing models has revealed important ways in which firms can benefit from software renting. However, it is still unclear how SaaS providers select a proper revenue and pricing model to make their services attractive for customers. Based on 32 interviews with software professionals from four case firms, this study reveals how different factors impacted on the selection of a revenue and pricing model. It can be concluded that customers' needs were the main driving force to the selection of the most appropriate pricing and revenue model in the market.
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SaaS收入与定价模式的选择
最近对软件收入和定价模型的研究揭示了企业从软件租赁中获益的重要途径。然而,SaaS提供商如何选择一个合适的收入和定价模式,以使他们的服务对客户有吸引力,目前还不清楚。基于对来自四个案例公司的32位软件专业人员的访谈,本研究揭示了不同因素如何影响收入和定价模型的选择。可以得出结论,客户的需求是在市场上选择最合适的定价和收益模式的主要驱动力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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