Virtual Reality Experience in Tourism: A Factor Analysis Assessment

2021 IEEE International Conference on Industry 4.0, Artificial Intelligence, and Communications Technology (IAICT) Pub Date : 2021-07-27 DOI:10.1109/IAICT52856.2021.9532577

L. Kusdibyo, A. Brien, Rivan Sutrisno, D. Suhartanto

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Abstract

The objective of this paper is to ascertain the dimensions of virtual reality (VR) experience in tourism. Past studies on VR experience mainly focus on VR system and VR content with 29 indicators all together. They have not identified yet the underlying dimensions forming VR experience. Driven by this research gap, this study attempts to explore the dimensions of experience in VR tourism. A self-administered questionnaire was distributed online and 396 valid responses were generated from tourists who visited Australian tourism destinations through VR. An exploratory factor analysis was executed to produce new underlying dimensions of VR experience. Then, confirmatory factor analysis was performed to ensure the validity of the new dimensions. The result of the factor analysis shows that five new dimensions are formed, namely; enjoyment and learning, escape, involvement, application, and peace of mind. The result of the confirmatory factor analysis confirms the dimensionality of the VR experience construct. This study contributes to the literature on VR experience and its dimensions.

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旅游中的虚拟现实体验:一个因子分析评价

本文的目的是确定虚拟现实(VR)旅游体验的维度。以往对VR体验的研究主要集中在VR系统和VR内容两个方面，共有29个指标。他们还没有确定构成虚拟现实体验的基本维度。在这一研究空白的驱动下，本研究试图探索VR旅游中的体验维度。在网上发放了一份自我管理的问卷，通过虚拟现实访问澳大利亚旅游目的地的游客产生了396份有效回复。探索性因素分析被执行，以产生新的虚拟现实体验的潜在维度。然后进行验证性因子分析，以确保新维度的有效性。因子分析结果表明，形成了五个新的维度，即;享受和学习，逃避，参与，应用和内心的平静。验证性因子分析的结果证实了虚拟现实体验建构的维度。本研究对有关VR体验及其维度的文献有所贡献。

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2021 IEEE International Conference on Industry 4.0, Artificial Intelligence, and Communications Technology (IAICT)

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