THE EFFECTS OF KNOWLEDGE AND INNOVATION MANAGEMENT PROCESSES ON INNOVATION CAPABILITY AND NEW PRODUCT DEVELOPMENT SUCCESS

Abstract

Knowledge management contributes to the performance of enterprises in developing goods and services, but also serves as a tool in the development of innovation capability and in the innovation process. The aim of this research is to examine whether knowledge and innovation management has an impact on the innovation capabilities of enterprises and on the success of new products. In line with this aim, 10 enterprises that constitute the majority of the domestic market in the Turkish white goods sector have formed the universe of the research. As a sampling method, judgemental sampling method was selected, and 600 white collar employees were included in the study. Data were analyzed using SPSS and AMOSS programs. As a result of the research, it has been concluded that innovation ability has a direct impact on new product success. Moreover, it has emerged that information creation, process innovation and capability innovation have directly affected innovation capability. On the other hand, inter-organizational information sharing and implementation and structural innovation have no effect on innovation capability.