ANALISIS PENGARUH AUGMENTED PRODUCT DAN LOCATION TERHADAP OCCUPANCY RATE HOTEL BINTANG TIGA DI WILAYAH DKI JAKARTA

suyati Djuni Kusuma
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Abstract

The general objectve of this study was to determine the relative variable derived from called as Augmented Prodct on the one hand, and Occupancy Rate of Three Star Hotel on the other hand in DKI Jakarta, Indonesia. Primary data got from apprecials of gues hotel and its managementand apprecial of the researcher for its variable owned by them. Evently, secondary data got and came from Indonesian Association Hotel and Restaurant, Direction General of Toursim, Central Statistical Bureau, Newspapers, Magazine, Brochure and Others. For fomulation acase within this study conceming:"Should be Augmented Product Hotel Affected, Three Star Hotel in DKI Jakarta, toward rate of Occupancy?" variable analysed within this study consist of: Location, Parking, Exterior and interior structure and design, Food and beverage, Guest rooms and suites, Other meeting rooms and services. Its hypothesis as follows: The existing of Augmented Product toward Occupancy Rate. The method is used to collect data such as interview, questioners and observation. Anyway data method analysis used as Linear Regression Analysis, in which variable depence (=Y) as Occupancy Rate Hotel and free variable in which Augmented Product. The results of this study that Location, Exterior and interior structure and design, Food and beverage, Guest Rooms, and Guest Hotel, Hotel Management, researcher point that the variable parkig, it was not effet for OCR. For conlusion of this stufy referred to its hotel, in order to oon perform renovation when nature ofits Augmented Producthave less that good condition too. Because of comptetition frequently mosty tighted.
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本研究的总体目的是确定相对变量,一方面称为增强产品,另一方面在印度尼西亚雅加达DKI三星级酒店的入住率。本文的主要数据来自于对酒店及其管理层的评估,以及研究者对其拥有的变量的评估。其次,二手数据来自于印尼饭店协会、旅游总局、中央统计局、报纸、杂志、宣传册等。对于本研究中关于“是否应该影响增强产品酒店,雅加达DKI三星级酒店,入住率?”的制定案例,本研究中分析的变量包括:位置,停车场,外部和内部结构和设计,餐饮,客房和套房,其他会议室和服务。其假设如下:增强产品对入住率的存在。该方法采用访谈、提问者、观察等方式收集数据。总之,数据分析方法采用线性回归分析,其中变量依赖(=Y)为酒店入住率,自由变量为扩增产品。本研究的结果表明,选址、室内外结构与设计、餐饮、客房、客房、酒店管理、研究人员指出,可变停车,对OCR没有影响。本研究的结论是指其酒店,为了尽快进行改造时,其增强产品的性质也没有那么好的条件。由于竞争频繁,大多数人都很紧张。
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