{"title":"Do Your Research","authors":"Bonnie Slykhuis","doi":"10.4324/9780367076689-6","DOIUrl":null,"url":null,"abstract":"Ryan Zaknich from Two Feet & A Heartbeat walking tours, who have successfully engaged with a number of Asian markets, recommends talking to tourism operators who deal with your target market to understand whether your product is suitable for their clients. Speak to Inbound Tour Operators (ITOs) who are based in Australia about your product. You could also get involved in your target market’s local community in Australia as this can provide some good insight into what the market is looking for and can create positive relationships for your business.","PeriodicalId":211359,"journal":{"name":"Continuous Improvement in Higher Education","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Continuous Improvement in Higher Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9780367076689-6","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
Ryan Zaknich from Two Feet & A Heartbeat walking tours, who have successfully engaged with a number of Asian markets, recommends talking to tourism operators who deal with your target market to understand whether your product is suitable for their clients. Speak to Inbound Tour Operators (ITOs) who are based in Australia about your product. You could also get involved in your target market’s local community in Australia as this can provide some good insight into what the market is looking for and can create positive relationships for your business.
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