Impact of the business innovation strategy on new product development success measurement

Proceedings of the 2014 International Conference on Innovative Design and Manufacturing (ICIDM) Pub Date : 2014-08-01 DOI:10.1109/IDAM.2014.6912714

Afrooz Moatari-Kazerouni, S. Achiche, O. Hisarciklilar, V. Thomson

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引用次数: 2

Abstract

The ability to develop new products to compete in existing or new markets is a core competency of many successful companies. Companies can assess their success from different perspectives, including the overall innovation strategy at company level. This paper evaluates 56 success metrics through the course of product lifecycle (PLC), by considering the influence of the company's business innovation strategy. Data is collected by using survey questionnaires with experienced product development managers of 21 Canadian and Danish companies, mainly practicing in mechatronics and aerospace industry. Outcomes show no statistically significant difference among innovation strategy attributes. `Financial' and `market share' are the most important success indicators in early PLC with `product' and `process management performance' being more important in the late phase. Moreover, sets of success metrics are proposed during course of the PLC. These aim to guide companies in determining critical success factors and set ideal practices in measuring the success of their products.

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企业创新策略对新产品开发成功度量的影响

开发新产品以在现有或新市场竞争的能力是许多成功公司的核心竞争力。公司可以从不同的角度评估他们的成功，包括公司层面的整体创新战略。本文通过产品生命周期(PLC)评估了56个成功指标，并考虑了公司业务创新战略的影响。数据采用问卷调查的方式收集，调查对象为21家加拿大和丹麦公司的经验丰富的产品开发经理，主要从事机电和航空航天行业。结果显示各创新策略属性间差异无统计学意义。“财务”和“市场份额”是早期PLC最重要的成功指标，而“产品”和“过程管理绩效”在后期阶段更为重要。此外，在PLC过程中，提出了一组成功度量。这些目标是指导公司确定关键的成功因素，并在衡量其产品的成功设置理想的做法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 2014 International Conference on Innovative Design and Manufacturing (ICIDM)

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