{"title":"The Two Stars of Marketing Analytics: Automated and Directed Systems","authors":"A. Rangaswamy","doi":"10.4135/9789353287733.n34","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4135/9789353287733.n34","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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