{"title":"Mobile Marketing Channel (Online Consumer Behavior) A Book Review","authors":"Manuel Ferreira","doi":"10.2047/IJLTFESVOL7ISS1-1305-1306","DOIUrl":null,"url":null,"abstract":"The objective of this work is the book “Mobile Marketing Channel (Online Consumer Behavior)”, 978-3-319-31285-9 (Print) 978-3-319-31287-3 (Online), from Springer Series “SpringerBriefs in Business”, review","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"200 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The International Journal of Latest Trends in Finance and Economic Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2047/IJLTFESVOL7ISS1-1305-1306","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
The objective of this work is the book “Mobile Marketing Channel (Online Consumer Behavior)”, 978-3-319-31285-9 (Print) 978-3-319-31287-3 (Online), from Springer Series “SpringerBriefs in Business”, review
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