Choosing the Right Institution of Higher Education Could Really Be Tough!

Abstract

The chapter is a sneak peek into the possible complexity there can be in decision making, especially if it is about selecting one's future path in life. The authors attempt by way of exploratory research method of case study to bring out the process model idiosyncrasies in decision making while selecting an institute of higher education. The chapter also provides insight into the possible factors which can play an important role in the entire process of choice making. The authors try to reason that such decision-making processes are highly complex, and this complexity increases as the information circle of a student grow. Also, the student makes a satisficing choice and not that of an optimal one.