Perception of Inbound Tourists to Hotels in Hainan Based on Network Evaluation Analysis

Shannon Lin
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Abstract

: With the construction of Free Trade Zone (port) in Hainan, and the impact of COVID-19, in this paper a qualitative study was conducted by selecting the comments from international tourists on Hainan hotels on the TripAdvisor from 2010 to 2022, and analyzing the lexical frequency and sentiment of the content with NVivo 12. The research illustrates the perception of Hainan inbound tourists to hotels is mainly related to rooms, catering and service. Although the impact of the epidemic is not significant, it has stimulated new demands. Thus, suggestions on public health, personalization and service quality are carried out for the development of hotel industry in Hainan.
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基于网络评价分析的海南入境游客对酒店的感知
:随着海南自贸区(港)的建设,以及新冠肺炎疫情的影响,本文选取2010年至2022年TripAdvisor上国际游客对海南酒店的点评进行定性研究,使用NVivo 12对内容的词汇频率和情感进行分析。研究表明,海南入境游客对酒店的感知主要与客房、餐饮和服务相关。虽然这一流行病的影响不大,但它刺激了新的需求。从而对海南酒店业的发展提出公共卫生、个性化、服务质量等方面的建议。
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