Benefits of Publicity

Umit G. Gurun
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引用次数: 9

Abstract

We investigate whether corporate board members with media expertise influence firms’ media coverage and media slant. We find that firms with a media professional on the board of directors receive more media coverage, and articles written about them include fewer negative words compared with articles on control firms. These findings highlight the importance of the composition of the board of directors as a determinant of information disclosure mechanism.
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我们调查具有媒体专业知识的公司董事会成员是否影响公司的媒体报道和媒体倾向。我们发现,董事会中有媒体专业人员的公司获得了更多的媒体报道,与控制公司的文章相比,关于他们的文章中包含的负面词汇更少。这些发现突出了董事会构成对信息披露机制的决定作用。
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