Studying on the adverse selection in e-commerce market

Jianwen Yao, Lifang Zou
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Abstract

In response to the information asymmetry problem in e-commerce market, the solution involves in the process of building the adverse selection model in e-commerce market and analyzing the effect of adverse selection on businesses and consumers. Then the results derived from establishing e-commerce transaction law, building third-party organization by using signal transmission and other measures.
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电子商务市场中的逆向选择研究
针对电子商务市场中的信息不对称问题,解决方法涉及到建立电子商务市场中的逆向选择模型,分析逆向选择对商家和消费者的影响。然后从制定电子商务交易法、利用信号传输建立第三方组织等措施得出了结果。
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