Business Presentation to Increase Product Sales of Farm Group Members

Abstract

The government and other institutions are trying to improve the competitiveness of entrepreneurs engaged in the Micro, Small and Medium Enterprises (MSMEs) by making an effort to conduct training for entrepreneurs, so that they proactively develop their businesses by implementing good business practices. Farm groups that are members of the Sabilulungan Farmers Market Association, located in Soreang City, Bandung Regency, West Java. The business actor produces various types of plantation products, vegetables, and processed foods. The products they produce need to be marketed so that the sales process occurs. Efforts to make it happen include organizing business presentation training. Through business presentations can provide insight to members of the Sabilulungan Farmers Market Association to be able to inform, offer, and influence prospective consumers to buy products. This article is the result from a research to members of the Sabilulungan Farm Market Association as the training participants. The research objectives include analyzing farmer group members 'understanding of material Business Presentations including Planning and Business Models, Forms of Business Presentations, Arranging Business Presentations, Delivering Business Presentations and analyzing participants' ability to practice Business Presentation materials. The research method used is descriptive to measure the phenomenon of research carefully. Data collection is done by observation, distributing research questionnaires, and literature studies. The research respondents were Business Presentation trainees, 38 members of the Sabilulungan Farmers Market Association. The sampling withdrawal technique was carried out by census, therefore all the trainees were respondents to this study. The results of the study show the participants' knowledge about the material of Planning and Business Models, Forms of Business Presentations, Arranging Business Presentations, Delivering Business Presentations in low conditions. While, knowledge of the training material after had trainned has increased to a high level. When practicing a Business Presentation, participants can arrange and present a Business Presentation well. With the business presentation capabilities, participants can market the products they produce and will increase product sales. Keywords—training; business presentations; sabilulungan farm market association