The Dynamic Competition Diffusion Model of B2C E-commerce in Potential Customers

Abstract

Various models have been constructed to explore the principles of competition diffusion of B2C e-commerce (hereafter e-commerce) in customers. The relationships between e-commerce websites also draw the attention of scholars, and many diffusion theory of e-commerce has been built to understand the competitive market environment. In fact, the potential group of customers is vitally important for e-commerce competition diffusion since the updating rate of e-commerce websites is too frequent in the information age now. In order to uncover the diffusion principles of e-commerce for competing in potential customers, this research concentrate on constructing a dynamic diffusion model of e-commerce that are striving with each other for potential customers.