CONSUMERS PREFERRED CAR DRIVE BASED ON THEIR INCOME AND PROFESSIONAL OCCUPATION WITH REFLECTION TO ELECTRIC VEHICLES

Abstract

The main aim of our paper is to confirm or deny, that Slovak consumers preference of car drives is based on their income and professional occupation. While similar researches were conducted before, none of them were focused on the particular problem of Slovak consumers choosing between different car drives. Our study will therefore bring clear results into this matter. The study group consisted of 356 respondents and was conducted between October of 2022 and January of 2023. The data obtained were analyzed in detail through Chi-square test and Fisher’s exact test. Results of our paper show that people with lower income opted more towards conventional car drives, while people with higher income lean towards electric car drives. In terms of professional occupation, entrepreneurs choose electric car drives while students prefer conventional.