The Interplay of Organization Type, Organization Size, and Practitioner Role on Perceived Crisis Preparedness: A Cognitive Appraisal Approach

Abstract

This study examined the perceived crisis preparedness of a random sample of public relations practitioners in the United States (N=144) as evidenced in their assessment of crisis situation and organizational resources. The main effects of organization size and practitioner role were evident on practitioner's perceived crisis preparedness in different crisis situations. Organization type was found to be effective only when it interplayed with either practitioner role or organization size.