{"title":"Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry","authors":"Shijie Lu, X. Wang, N. Bendle","doi":"10.1287/MNSC.2019.3298","DOIUrl":null,"url":null,"abstract":"Anecdotal evidence suggests that counterfeiting/piracy can help create online word of mouth (WOM) and through this boost demand, but how powerful is such WOM? To answer this question, we conduct a ...","PeriodicalId":283178,"journal":{"name":"Marketing Negative Results eJournal","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"30","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Negative Results eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MNSC.2019.3298","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 30
Abstract
Anecdotal evidence suggests that counterfeiting/piracy can help create online word of mouth (WOM) and through this boost demand, but how powerful is such WOM? To answer this question, we conduct a ...
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