{"title":"Improving Satisfaction of Marketing Managers","authors":"James J. Jiang, J. Motwani","doi":"10.1300/J127v05n01_06","DOIUrl":null,"url":null,"abstract":"ABSTRACT Results of an empirical study focusing on marketing managers' perception of the critical computing issues are presented. This study was motivated by the increased evidence of the adoption of computing strategy in today's marketing organizations and the lack of understanding of marketing managers' (customers) critical computing needs. Seventy-eight marketing executives participated in the study. Future research directions and ways to improving customer satisfaction are also suggested.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"19 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1998-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Customer Service in Marketing and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J127v05n01_06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
ABSTRACT Results of an empirical study focusing on marketing managers' perception of the critical computing issues are presented. This study was motivated by the increased evidence of the adoption of computing strategy in today's marketing organizations and the lack of understanding of marketing managers' (customers) critical computing needs. Seventy-eight marketing executives participated in the study. Future research directions and ways to improving customer satisfaction are also suggested.
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