The Effects of Participants’ Satisfaction of the Experiential Marine Sport Event on Community Consciousness, Regional Development, and Revisit and Recommendation Intention

Abstract

The purpose of this study is to analyze the effect of participants’satisfaction of the experiential marine sport event on community consciousness, regional development, and revisit and recommendation intention. This study seeks win-win plans with local communities and the local government by holding marine sport events and presents policy data and implications for regional development. To achieve the purpose of this study, a survey was conducted on participants in the marine sport experience event, one of the side events of the international yacht championship held in B city in 2021. There were 295 usable questionnaires for final data analysis. Data were analyzed by exploratory factor analysis and multiple regression analysis using SPSS WIN Ver. 26.0. The results of this study are as follows.; First, auxiliary facilities, program promotion, and hosting personnel in the satisfaction of the experiential marine sport event have significant positive effects on community consciousness, regional development, and revisit and recommendation intention. Second, there are no significant effects of price using amenities in the satisfaction of the experiential marine sport event on community consciousness, regional development, and revisit and recommendation intention.