Factor Influencing Intention Repeat Tourism to Visit Singapore in New Normal based on Indonesia Traveler’s

Chun Wang, Yang Zhu, Grida Saktian Laksito
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Abstract

The Covid-19 pandemic which has spread in various countries has a severe impact on all sectors in every country, especially the economic and tourism sectors. One of which is Singapore, which has closed access to foreign tourism with a lockdown policy and has progressively implemented a series of steps to reduce the risk of a wider spread of the COVID-19 pandemic in the community. Singapore has managed to maintain sustainable tourism over the years. Several tourist attractions in Singapore have resumed operations after being closed for several months. Indonesia was the market for the first largest source of income from tourism for Singapore for five consecutive years in 2016. This study aims to determine the perception of Indonesian travelers to return to tourism after the Singapore government reopened tourism to foreign countries. The research method used is quantitative, the sampling technique uses non-probability sampling and a sample of 285 respondents is obtained. The analytical tool used Path analysis and the hypothesis uses a significance test using the Partial Least Square Structural Equation Model (PLS SEM). The results of this study indicate that destination attractiveness, tourist motivation, accessibility, and risk perception can directly revisit the intention of Indonesian tourists to travel in Singapore. Then, destination attractiveness and tourist motivation can affect the revisit intention of Indonesian tourists to travel back to Singapore after the Covid-19 outbreak.
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新常态下影响新加坡重复旅游意向的因素——基于印尼游客的分析
新冠肺炎疫情在各国蔓延,对各国各行业特别是经济和旅游行业产生了严重影响。其中之一是新加坡,该国已采取封锁政策,关闭了外国游客入境,并逐步实施了一系列措施,以降低新冠肺炎大流行在社区更广泛传播的风险。多年来,新加坡成功地保持了旅游业的可持续发展。新加坡几个旅游景点在关闭几个月后恢复运营。2016年,印尼连续5年成为新加坡第一大旅游收入来源市场。本研究旨在确定在新加坡政府重新开放国外旅游后,印尼游客重返旅游的看法。采用的研究方法是定量的,抽样技术采用非概率抽样,得到285名受访者的样本。分析工具使用通径分析,假设使用偏最小二乘结构方程模型(PLS SEM)进行显著性检验。研究结果表明,目的地吸引力、旅游动机、可达性和风险感知可以直接影响印尼游客赴新加坡旅游的意向。然后,目的地吸引力和游客动机会影响印尼游客在新冠疫情爆发后重返新加坡的重访意愿。
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