DETERMINANTS OF PROFITABILITY AND CHALLENGES OF SMOKED AND DRIED FISH MARKETERS IN LAGOS STATE NIGERIA

Abstract

This study investigated the profitability factors and obstacles of smoked and dried fish in Lagos State, Nigeria. The study utilized a multistage sampling approach to get 135 responses. The majority of fish marketers (65.93%) were female, and their typical age, household size, and marketing experience were 43.59 years, 6 people, and 3.5 years, respectively. The marketers cited numerous obstacles they confront in their marketing activities. Despite this, the firm was determined to be highly profitable, as each marketer reported a monthly income of N1,035,743.87. Among socioeconomic characteristics, marital status and educational level were 1 percent significant to the profitability level of marketers, whereas gender, age, marketing experience, and membership in cooperative societies were 1 percent significant to the profitability level of marketers in business. It is suggested that a national market development coordination be established to ensure the adoption of standard weight and measure for fish smoking and marketing in the region, and that private individuals and corporate groups maintain cost-effective transportation and smoking service facilities to increase marketer efficiency.