Pengaruh dimensi perceived enjoyment terhadap behavioral intention pengguna game mobile legends bang:bang (komunitas esport UHASY)

JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Pub Date : 2023-08-21 DOI:10.59024/jis.v1i2.340

Hasanudin Prodi Manajemen, Fakultas Ekonomi, Universitas Hasyim Asyari

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Abstract

Abstract. This study aims to determine the effect of the perceived enjoyment dimension on behavioral intention. This research takes the object in the UNHASY Esport Community. The results of this study used Sampling Roscue because this study used correlation or multiple regression analysis, so the number of samples was at least 10 times the number of variables to be studied, therefore this study took 40 samples from 4 variables. The results showed (1) Pleasure has a partial effect on the Behavioral Intention of Mobile Legends Bang:Bang Game Users (UNHASY E-sport Community) (2) Enjoyable has a partial effect on the Behavioral Intention of Mobile Legends Bang:Bang Game Users (UNHASY E-sport Community) ) (3) Fun has a partial effect on the Behavioral Intention of Mobile Legends Bang:Bang Game Users (UNHASY E-sport Community) (4) Pleasure, Enjoyable, Fun has a simultaneous and significant effect on the Behavioral Intention of Mobile Legends Bang:Bang Game Users (Community UNHASY e-sport). Keywords: Pleasure, Enjoyable, Fun, Behavioral Intention.

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彭古那游戏手机传说bang:bang (komunitas esport UHASY)

摘要本研究旨在探讨知觉享受维度对行为意向的影响。本研究以UNHASY电子竞技社区为研究对象。由于本研究采用了相关或多元回归分析，所以本研究的样本数量至少是待研究变量数量的10倍，因此本研究从4个变量中选取了40个样本。结果表明:(1)愉悦性对手机传奇Bang:Bang游戏用户(UNHASY电竞社区)的行为意愿有部分影响;(2)愉悦性对手机传奇Bang:Bang游戏用户(UNHASY电竞社区)的行为意愿有部分影响;(3)乐趣性对手机传奇Bang:Bang游戏用户(UNHASY电竞社区)的行为意愿有部分影响;乐趣对手机游戏《Bang:Bang》用户(Community UNHASY e-sport)的行为意向具有同步且显著的影响。关键词:愉悦，愉快，乐趣，行为意向。

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