{"title":"Consumption Ideology Constructed on Body and Sexualization in Kids Wear Advertisements","authors":"Rabiya Saltık","doi":"10.4018/978-1-5225-5733-3.CH021","DOIUrl":null,"url":null,"abstract":"In this chapter, children's advertisements are problematized. The victims of advertisements are not only adults but also children. The identities of girls and boys, those used in children's clothing advertisements, are worrying because in these advertisements girls and boys are separated from their children identities and identified according to their sexual roles as men and women. The chapter makes a semiology analysis of an advertisement and reveals the identity of the child who became a sexual commodity.","PeriodicalId":268371,"journal":{"name":"Handbook of Research on Children's Consumption of Digital Media","volume":"65 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Handbook of Research on Children's Consumption of Digital Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-5733-3.CH021","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In this chapter, children's advertisements are problematized. The victims of advertisements are not only adults but also children. The identities of girls and boys, those used in children's clothing advertisements, are worrying because in these advertisements girls and boys are separated from their children identities and identified according to their sexual roles as men and women. The chapter makes a semiology analysis of an advertisement and reveals the identity of the child who became a sexual commodity.
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