Using Competitive Analysis to get the competitive advantage

Abstract

When introducing a product into a new market, determining the current market players' reliability performance may lead to a competitive advantage. Or, if your competition is using reliability as a marketing lead, does your product match their performance or do they have the advantage? Using Competitive Analysis, we can determine areas of strength as well as areas of weakness so that we can develop a plan for reliability improvement. Competitive Analysis often uses tools such as Reliability Predictions, Failure Modes and Effects Analyses (FMEAs) and Highly Accelerated Life Tests (HALTs) to compare your product with that of your competition.