Your Consent Is Worth 75 Euros A Year - Measurement and Lawfulness of Cookie Paywalls

Victor Morel, C. Santos, Yvonne Lintao, Soheil Human
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引用次数: 7

Abstract

Most websites offer their content for free, though this gratuity often comes with a counterpart: personal data is collected to finance these websites by resorting, mostly, to tracking and thus targeted advertising. Cookie walls and paywalls, used to retrieve consent, recently generated interest from EU DPAs and seemed to have grown in popularity. However, they have been overlooked by scholars. We present in this paper 1) the results of an exploratory study conducted on 2800 Central European websites to measure the presence and practices of cookie paywalls, and 2) a framing of their lawfulness amidst the variety of legal decisions and guidelines.
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你的同意值75欧元一年——Cookie付费墙的衡量和合法性
大多数网站都是免费提供内容的,尽管这种“酬金”通常附带一种报酬:收集个人数据,主要是通过追踪和定向广告来为这些网站提供资金。用于获取用户同意的Cookie墙和付费墙最近引起了欧盟数据提供商的兴趣,似乎越来越受欢迎。然而,它们却一直被学者们所忽视。我们在本文中提出了1)对2800个中欧网站进行的一项探索性研究的结果,以衡量cookie付费墙的存在和实践,以及2)在各种法律决定和指导方针中对其合法性的框架。
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