A Case Study of Air India - Maharajah Back to Home

Dr. A. B. Mishra, Ms. Ruchi Karjodkar
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Abstract

Air India, the prestige of Tatas has the history dates to 1930s. The Air India was founded about 90 years ago as Tata Airlines and first ride was taken by the founder himself, J. R. D. Tata from Karachi to Bombay. The journey of Air India is an emotional rather than commercial. The Air India was nationalized by Government of India decades ago, but its progress under national entity is limited only for few decades. When the private carriers came into the field, and because of maintenance with respect to operations and human resource, the Air India was treated to be not only a company with loss, but also as a burdened national entity. In the process of disinvestment by Government of India, the Air India has arrived back at the Tata’s group. In this paper, a case study of Air India was presented covering all major milestones and inferences are presented.
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以印度航空公司大君返乡为例
印度航空公司,塔塔斯的声望可以追溯到20世纪30年代。印度航空公司成立于大约90年前,当时名为塔塔航空公司(Tata Airlines),创始人j·r·d·塔塔(J. R. D. Tata)亲自乘坐了第一次航班,从卡拉奇飞往孟买。印度航空的旅程是情感上的,而不是商业上的。印度航空公司在几十年前就被印度政府收归国有,但其在国家实体下的进步只有几十年的时间。当私营航空公司进入这一领域时,由于运营和人力资源方面的维护,印度航空公司不仅被视为一家亏损公司,而且被视为一个负担沉重的国家实体。在印度政府撤资的过程中,印度航空公司又回到了塔塔集团。在本文中,提出了印度航空公司的一个案例研究,涵盖了所有主要的里程碑和推论。
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