{"title":"Study of New Business Search Model using IP Landscape","authors":"R. Itoh, Kazunari Sugimitsu","doi":"10.5057/jjske.tjske-d-21-00009","DOIUrl":null,"url":null,"abstract":": This paper proposes a new business search model (Mirror-method) using IP landscape (also called “Patent Landscape”). The purpose of the Mirror-method is to enable even general employees who belong to the intellectual property department of a company to search for new business themes quickly and easily. The Mirror-method has two features: 1) focusing on cited applications from non-competitors, and 2) focusing on the company’s core competence. As a pilot study, applying to searching the cosmetics business, which was new business for FUJIFILM in 2000s, this paper shows the Mirror-method works effectively.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transactions of Japan Society of Kansei Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5057/jjske.tjske-d-21-00009","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
: This paper proposes a new business search model (Mirror-method) using IP landscape (also called “Patent Landscape”). The purpose of the Mirror-method is to enable even general employees who belong to the intellectual property department of a company to search for new business themes quickly and easily. The Mirror-method has two features: 1) focusing on cited applications from non-competitors, and 2) focusing on the company’s core competence. As a pilot study, applying to searching the cosmetics business, which was new business for FUJIFILM in 2000s, this paper shows the Mirror-method works effectively.
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