“This is Not Who We Are:” Progressive Media and Post-Race in the New Era of Overt Racism

Abstract

This analysis explores how a liberal mainstream news outlet—MSNBC—grapples with the overt racism of the current right-wing populist presidential administration in the United States. With a plethora of “good” conservatives and its stable of liberal pundits, the cable network has painted the president as mentally ill or declining, an incompetent purveyor of chaos. In perpetuating a mantra of “this is not who we are” in coverage of overt racism, MSNBC pivots to a more comfortable mainstream space of post-race, an ideological stance that places racism as a fringe anomaly. The post-race pivot belies the country’s ongoing racist legacy, and potentially lulls viewers toward acceptance of official antiracisms that serve hegemonic interests. Thus, the news coverage of the current presidency plays a role in forestalling a meaningful reckoning with the country’s ongoing history of institutional and everyday racism.