The Influence of Market Orientation and Learning Orientation to Innovation of Kerupuk, Keripik, and Peyek in Padang City

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 1900-01-01 DOI:10.2991/PICEEBA2-18.2019.43

T. Thamrin, Madina Firma

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引用次数: 1

Abstract

The purpose of this research are to analyze : (1) The influence of market orientation to innovation of kerupuk, keripik, and peyek in Padang (2) The influence of learning orientation to innovation of kerupuk, keripik, and peyek in Padang. The type of this research is causative research. The population on this research is SME (Small Business Entreprise) that registered in Padang. The total sample of this survey is 77 SME kerupuk, keripik, peyek and the others. The result of research shows that (1) Market orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang (2) Learning orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang. The conclusion is market orientation and learning orientation have significant effect on innovation. Learning orientation has higher influence on innovation in this research. For the future research is better to explore more about variable that can influence innovation. Keyword : Market Orientation, Learning Orientation, Innovation

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市场导向和学习导向对巴东市克鲁普克、克里匹克、佩耶克创新的影响

本研究的目的是分析:(1)市场导向对巴东地区克鲁普克、克里匹克、佩耶克创新的影响;(2)学习导向对巴东地区克鲁普克、克里匹克、佩耶克创新的影响。这种研究的类型是因果研究。本研究对象为在巴东注册的中小企业。本次调查的总样本为77个SME, kerupuk, keripik, peyek等人。研究结果表明:(1)市场导向对巴东地区克鲁普克、克里匹克、佩耶克的创新有显著影响;(2)学习导向对巴东地区克鲁普克、克里匹克、佩耶克的创新有显著影响。结论是市场导向和学习导向对创新有显著影响。在本研究中，学习取向对创新的影响较大。为了今后的研究更好地探索影响创新的变量。关键词:市场导向，学习导向，创新

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Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

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