Life on Land: Bottom-Up Sustainability Conscientiousness

Abstract

Bottom-up sustainability conscientiousness is discussed in the focal point of law, economics and governance. The implementation of sustainability accounts for the most challenging contemporary global governance predicaments that seems to pit today’s against future generations in the trade-off of economic growth versus sustainability. As a novel angle towards sustainability, the Sustainable Development Goals are set out to implement sustainability around the globe on a large scale. In the bottom-up implementation of sustainability, tax ethics, public-private-partnerships (PPPs) and Corporate Social Responsibility (CSR) are discussed. Behavioral insight nudges to steer bottom-up sustainability action include social status manipulations and joint decision making presentation advantages, which account for easily implementable bottom-up democracy in action tools to ensure natural sustainability choices. Strengthening financial social responsibility, social welfare and environmental protection through future-oriented and socially responsible economic market approaches of capitalism in the 21st century is aimed at alleviating predictable economic, social and environmental crises to ensure a future sustainable humankind for this generation and the following.