The Consequences of Presidential Battleground Strategies for Citizen Engagement

Abstract

How consequential is residence in a presidential battleground state for how people engage in politics? I explore the effects of battleground strategies for campaign exposure, voter interest, political discussion, learning, and participation in the presidential campaign. I also consider the sources of battleground influence, including the campaign efforts of presidential candidates and particular partisan nature of battleground states. Using survey data from the 1992, 1996, and 2000 National Election Studies in conjunction with measures of state campaign context, I find that the effects of battleground environments are limited. Neither levels of campaign interest nor rates of political discussion are affected by presidential campaign intensity. While television advertising promotes learning and participation, battleground influence on the intention to vote reflects the partisan environment of a state rather than advertising or events sponsored by the presidential candidates.