The effects of motivation to use Facebook on actual interpersonal relationships: Focusing on the mediating effect of relationship building behavior

Abstract

In order to find out the effect of using social media or social network services on actual interpersonal relationships, research is required considering the characteristics of each social media service and social network service. Therefore, this study studied the effect of Facebook's motivation to use and relationship-building behavior on actual interpersonal relationships. As a result of verifying the influence with the structural equation model, it was found that only the personal connection management part of Facebook's motivation to use has a direct influence on actual interpersonal changes. In the section of relationship formation behavior using Facebook, it was found that relationship-building and sharing activities had a significant influence on actual interpersonal changes. In addition, among Facebook's motives for use, usefulness motivation was found to have a significant influence on actual interpersonal changes only through relationship-building activities, and loneliness escape motivation was found to have a significant influence on actual interpersonal changes only through relationship-building and sharing activities. In addition, among the actual changes in interpersonal relationships and motivation factors for using personal connections, it was found that relationship-building and sharing had a partial mediating effect.