The Effect of Inclusive Design on Easy Accessibility for Disabled E-Commerce Users in Indonesia

Abstract

E-commerce users in Indonesia come from diverse backgrounds, including people with special needs. Therefore, accessibility to digital products, such as e-commerce platforms, needs to be increased. This study aims to determine whether the inclusive design has a positive influence on the accessibility of e-commerce users with disabilities in Indonesia. This study focuses on three types of disabilities such as low vision, physical navigation, and hearing loss. The study used a quantitative approach with a survey and statistical analysis. The findings indicate inclusive design has a strong association and mutually influences accessibility by 62%. By implementing inclusive design, e-commerce platforms may benefit from increased sales and usage among people with disabilities.