„From window cleaner to cardinal”: The story of an extraordinary media image

Renata Rusin Dybalska
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Abstract

The aim of this study is to present the story behind the media image recounting the final months in the life of the former primate of the Czech Republic, cardinal Miloslav Vlk. The analyses presented in this study are grounded in a corpus of texts consisting of 63 press articles published by Czech national dailies between 23 January and 26 March 2017. The image recreated on their basis has become extraordinary not only due to the fact of its very existence within the perception of the world promoted by Czech media, but also because of the way it was constructed and presented to the audience. One must not underestimate the role of the main protagonist of the analyzed image, who became one of its authors himself.  
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“从清洁工到红衣主教”:一个非凡的媒体形象的故事
这项研究的目的是呈现媒体形象背后的故事,讲述了捷克共和国前大主教,红衣主教米洛斯拉夫·弗尔克生命中最后几个月的故事。本研究中提出的分析基于2017年1月23日至3月26日期间捷克国家日报发表的63篇新闻文章的文本语料库。在他们的基础上重建的图像变得非凡,不仅因为它在捷克媒体所宣传的世界感知中存在,而且因为它被构建和呈现给观众的方式。我们不能低估被分析的图像的主角的作用,他自己也成为了它的作者之一。
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