Analysis of the Business Model of Online Video Site iQiyi

Abstract

In accepting the services and products offered by online video sites,the initiative and participation of consumers are increasing, and even consumers have begun to become the leaders of service activities and participants in value creation, which reflects the transformation of customer roles. The DART model combined with the value creation theory and Osterwalder proposed the business model canvas analysis method to analyze the business model of iQiyi. From the nine dimensions of the business model to the four aspects of dialogue, acquisition, risk assessment and transparency, author will jointly study the success of the iQiyi business model and the measures that need improvement. At the end, author propose the measures that iQiyi can improve.