Examining the Visual Styles and Visual Techniques in Animation Stories - A Case Study of The Amazing World of Gumball

Abstract

There are many kinds of animations in the market, and the styles are all different. Compared with the differences in style, the differences in expression techniques can present the uniqueness of an animation. When performance techniques and stories complement each other, the audience is more impressed and better able to bring viewers into the mood of the picture. In recent years, animation technology has been continuously improving, and a wide variety of beautifully animated films have appeared. This study hopes to understand animations that are not only exquisitely made, but also the way they are produced and what these films hope to deliver. In addition, studying the influence of animation on the story will shed light on the most appropriate means to convey the meaning of the story. The Amazing World of Gumball, does not rely on a single style or technique; rather, each episode has been transformed with different themes to adapt to the needs of the plot. Therefore, this animation was chosen as an analysis sample. In view of this, this study has been mainly divided into two parts. The first aim is to organize and summarize the current application of animation style and creative expression techniques, and determine why specific methods have been applied to animation stories, based on their relevance. The second goal is to analyze the styling techniques used in the animation The Amazing World of Gumball and the relevance of the techniques to the story content.