Pengaruh Konsistensi, C. Rasa, Harga Produk, Himajas Bagi Konsumen, Melakukan Pembelian, Ulang Maitsa, Nayla Faiha
{"title":"The Effect of Consistency of Taste and Price of HIMAJAS Products for Consumers to Make Repeat Purchases","authors":"Pengaruh Konsistensi, C. Rasa, Harga Produk, Himajas Bagi Konsumen, Melakukan Pembelian, Ulang Maitsa, Nayla Faiha","doi":"10.61242/ijabo.22.220","DOIUrl":null,"url":null,"abstract":"This research article was prepared with the aim of finding out and analyzing the effect of the consistency of taste and price of HIMAJAS processed chicken products for consumers to make repeat purchases. The research method used is descriptive quantitative. The population in this study were all consumers of HIMAJAS. Data collection techniques were carried out by distributing questionnaires (gform) to 110 respondents. The analytical method used is Validity and Reliability Test, Normality, Simple Regression, and Hypothesis Testing. The results showed that the consistency of taste and product price had a positive effect on consumers' repurchase interest in HIMAJAS food products. Consistency of consumer taste and product price contributed 48.7% to consumers' repurchase interest.","PeriodicalId":404781,"journal":{"name":"International Journal Administration Business and Organization","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal Administration Business and Organization","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.61242/ijabo.22.220","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This research article was prepared with the aim of finding out and analyzing the effect of the consistency of taste and price of HIMAJAS processed chicken products for consumers to make repeat purchases. The research method used is descriptive quantitative. The population in this study were all consumers of HIMAJAS. Data collection techniques were carried out by distributing questionnaires (gform) to 110 respondents. The analytical method used is Validity and Reliability Test, Normality, Simple Regression, and Hypothesis Testing. The results showed that the consistency of taste and product price had a positive effect on consumers' repurchase interest in HIMAJAS food products. Consistency of consumer taste and product price contributed 48.7% to consumers' repurchase interest.
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