Trust and Commitment in Service Relationships

J. Bonnici, Harsh K. Luthar
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引用次数: 1

Abstract

ABSTRACT This essay tnkes a constructive look at what seems to be incomplete information in Donald J. Shemwell, Jr. and J. Joseph Cronin, Jr.'s recent article in this journal (Vol. J, No. 2), about trust and commitment in service relationships. Wc believe that the information is critical to appreciating fully Shemwell and Cronin's contribution to the marketing literature.
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服务关系中的信任和承诺
本文对Donald J. Shemwell, Jr.和J. Joseph Cronin, Jr.最近在本刊(Vol. J, No. 2)发表的关于服务关系中的信任和承诺的文章中似乎不完整的信息进行了建设性的审视。我们相信这些信息对于充分理解Shemwell和Cronin对市场营销文献的贡献是至关重要的。
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