{"title":"Research on advertising strategy based on large-scale log data analysis","authors":"Lingli Zhao, Xiaoqin Yu","doi":"10.1109/ICDSCA56264.2022.9987858","DOIUrl":null,"url":null,"abstract":"The traditional advertising marketing methods and strategies are replaced, subverted, and updated under the influence of the Internet and big educational evidence, to bring more economic and more accurate marketing mode to advertising owners. This paper mainly expounds on the influence of big data on Internet advertising marketing mode and makes a brief analysis of Internet advertising's precise delivery strategy under big data.","PeriodicalId":416983,"journal":{"name":"2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICDSCA56264.2022.9987858","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The traditional advertising marketing methods and strategies are replaced, subverted, and updated under the influence of the Internet and big educational evidence, to bring more economic and more accurate marketing mode to advertising owners. This paper mainly expounds on the influence of big data on Internet advertising marketing mode and makes a brief analysis of Internet advertising's precise delivery strategy under big data.
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