{"title":"An Enhanced TAC/AA Competition Model Designed for Sponsored Search Market","authors":"Bing Li, Xin Fang, R. Sun, Xue Luo, Wei-Hao Chang","doi":"10.1109/ICITCS.2014.7021731","DOIUrl":null,"url":null,"abstract":"This article describes an improved competition model named NightMare Agent for Trading Agent Competition Ad Auction which simulate the real Sponsored Search Market. The experiment result shows that the proposed model had satisfactory performance, especially fitted with the high capacity situation. Furthermore, this article also evaluates the results with other classic models, and discusses the future works.","PeriodicalId":239663,"journal":{"name":"International Conference on IT Convergence and Security","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Conference on IT Convergence and Security","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICITCS.2014.7021731","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This article describes an improved competition model named NightMare Agent for Trading Agent Competition Ad Auction which simulate the real Sponsored Search Market. The experiment result shows that the proposed model had satisfactory performance, especially fitted with the high capacity situation. Furthermore, this article also evaluates the results with other classic models, and discusses the future works.